Why Is Perfect Competition Often Described as the Ideal...

There are different kinds of market structures in this economy. Perfect competition, as one of them, is often described as the ideal market structure, and only treated as a theoretical ideal. If we compare the perfect competition market with other types of market structure, such as monopoly, monopolistic competition, and oligopoly, it will be obvious that the perfect competition is ideal mainly due to the presence of productive and allocative efficiency. In perfect competition, there are a large number of small firms producing homogenous products, in other words, products produced by one firm is identical to the products produced by other firms in the market. There are also a large number of buyers within the market where they have†¦show more content†¦Productive efficiency is achieved when the firm is producing at the minimum point of average cost. Allocative efficiency is achieved when P=MC. As a result, under perfect competition, productive efficiency is achieved in the l ong run, but not in the short-run, when a firm need not be operating at minimum average cost. Productive efficiency is achieved in both the short run and the long run under perfect competition. At the opposite end of the spectrum of the market structures is monopoly, which is a market with a single seller of a good. There are no substitutes for the good; the monopoly is thereby insulated from competition. There are barriers to entry into the market; any barriers to entry into the market will ensure that the firm can sustain its market position into the future. Unlike the perfect competition, the demand curve for monopoly slopes downward, and the demand curve is regarded as showing average revenue as shown in Figure 7. As monopolist has some influence over price, it can make decisions regarding price as well as output. Therefore, the firm is a â€Å"price maker† and can choose a location along the demand curve. The marginal revenue curve (MR) has a fixed relationship with the average revenue curve. MR shares the intercept point on the vertical axis and has exactly twice the slope of AR. MR is zero at the maximum point of the total revenue curve. As with the firm under perfect competition, a monopolist aiming toShow MoreRelatedWhy Is Perfect Competition Often Described as the Ideal Market Structure? Compare and Contrast with Other Known Market Structures.2253 Words   |  10 PagesIdeal concepts, when implemented into the real world, very often fail to survive. The perfectly competitive market structure is not an exception. The model is based on such strict assumptions that its adaptation into everyday life situations, in most cases, is simply impossible; however it is often described as the ideal. In the long-run, when all the factors of production can vary, given that the maximalisation of earnings is a natural goal behind every firm’s activities, only under the perfectlyRead MoreThe Fit-Concept in Strategic Management Ââ€" an Inappropriate Idea for Companies in the 21st Century?7277 Words   |  30 PagesThomson/Strickland (1998), we find out that operational effectiveness is a helpful tool, but not enough for gaining competitive advantage. Strategies must be developed and it must match the organization in order to become effective. This is a task which is often fulfilled by the management. Then we will go deeper into the concept of fit. Some additional discussions of different perspectives follow and a briefly overview about the research of the six types of fit can be found. After clarifying the meaningRead MoreSupply and Demand and Study Guide20292 Words   |  82 PagesAustralia was not involved in its production. CONTENTS Contents 3 Introduction 5 An introduction to the economic perspective 13 Demand and supply 17 Elasticity 21 Market applications 25 The behaviour of firms and costs 31 Perfect competition 37 Monopoly 43 Monopolistic competition 47 Oligopoly 51 Economic performance, market failure and government intervention 55 Appendix: Guide to working successfully through the unit 63 INTRODUCTION Welcome to Microeconomics 1. In this unit of studyRead MoreEnvironmental Analysis19492 Words   |  78 Pagesof these forces by means of methods we are going to discuss in details later, and this is called the environmental analysis. Managers are also concerned in the ways in which organizations can most clearly identify their current position in the market. It is against the background of the picture that emerges from this analysis that the strategist should then be in a far better position to begin the process of deciding upon the detail of the organization’s future direction and the ways in whichRead MoreLidl Norway30015 Words   |  121 Pages      Why  did  Lidl  Fail  in  Norway?      A  Stakeholder  Approach            Haakon  Winger  Eide                  Supervisor   Andreas  Falkenberg                                          This  Master’s  Thesis  is  carried  out  as  a  part  of  the  education  at  the   University  of  Agder  and  is  therefore  approved  as  a  part  of  this      education.  However,  this  does  not  imply  that  the  University  answers      for  the  methods  that  are  used  or  the  conclusions  that  are  drawn.            University  of  Agder,  2010   Faculty  of  Economics  and  Social  Sciences  Read MoreThe Importance of International Business and Exporting for Smes: Challenges of Dubai Companies That Want to Export Their Products to the Uk15717 Words   |  63 PagesBETWEEN INTERNATIONAL AND DOMESTIC MARKETS 2.3 COMPARISON AND COMPLEXITIES OF THESE LEVELS 2.4 ENTERING A FOREIGN MARKET 2.5 CHALLENGES IN ENTERING A FOREIGN MARKET 2.6 THE INTERNATIONAL MARKETING ENVIRONMENT 2.7 STRATEGIES FOR ENTERING AND DEVELOPING INTERNATIONAL MARKETS 2.8 INTERNATIONALIZATION AND SME PERFORMANCE 2.9 THE CONTRIBUTION OF MARKETING INFORMATION TO EXPORT SUCCESS 2.10 INTERNATIONAL MARKET PLANING 2.11 WHY DO EXPORTING? 2.12 WHY FIRMS START TO EXPORT? ChapterRead MoreFundamental Analysis of Hdfc Bank14042 Words   |  57 Pagesprice movement in the market. What is technical analysis? Technical analysis is a method of evaluating securities by analyzing the statistics generated by market activity, such as past prices and volume. Technical analysts do not attempt to measure a securitys intrinsic value, but instead use charts and other tools to identify patterns that can suggest future activity. What is fundamental analysis? Fundamental Analysis involves examining the economic, financial and other qualitative and quantitativeRead MoreStrategy Safari by Mintzberg71628 Words   |  287 PagesFormation: Schools of Thought, published by Jim Fredrickson in a collection entitled Perspectives on Strategic Management (HarperCollins, 1990). Bruce used the paper in a course at Trent University and found that it worked well. Why don t you do a book on it? he suggested. Why don t we do it together? Henry replied. They both thought that Joe would make an excellent member of the team. So the safari was launched. We did not, however, write this as a textbook or some sort of academic treatise. FromRead MoreGlobal Marketing6701 Words   |  27 PagesCHAPTER 1 INTRODUCTION TO GLOBAL MARKETING SUMMARY A company that engages in global marketing focuses resources on global market opportunities and threats. Successful global marketers such as Nestle, Coca-Cola, and Honda use familiar marketing mix elements – the four Ps – to create global marketing programs. Marketing, RD, manufacturing, and other activities comprise a firm’s value chain; firms configure activities to create superior customer value on a global basis. Global companiesRead MoreCase Study148348 Words   |  594 Pages978-0-273-73552-6 (web) All rights reserved. Permission is hereby given for the material in this publication to be reproduced for OHP transparencies and student handouts, without express permission of the Publishers, for educational purposes only. In all other cases, no part of this publication may be reproduced, stored in a retrieval system, or transmitted in any form or by any means, electronic, mechanical, photocopying, recording, or otherwise without either the prior written permission of the Publishers Why Is Perfect Competition Often Described as the Ideal... Ideal concepts, when implemented into the real world, very often fail to survive. The perfectly competitive market structure is not an exception. The model is based on such strict assumptions that its adaptation into everyday life situations, in most cases, is simply impossible; however it is often described as the ideal. In the long-run, when all the factors of production can vary, given that the maximalisation of earnings is a natural goal behind every firm’s activities, only under the perfectly competitive market’s conditions, is a firm able to reach optimum revenue and, at the same time, be totally efficient. To fully understand this phenomenon it’s necessary to first define productive and allocative efficiency in order to clearly†¦show more content†¦Therefore firm’s marginal revenue(MR) is equal to its avarage revenue(AR) and the price for which it sells its product(P). In every market structure firm’s resource allocation is determine d by the market price of the product and firm’s cost of production. In the short-run, firm’s avarage revenue will need to be at least big enough to cover its avarage variable costs, however the long-run will require covering all the firm’s costs(variable and fixed), including also the normal profit necessary to keep the firm in the industry. Therefore, in the short-run, depending on these two variables, a firm will either earn a super-normal profit(fig.6.6 a, P1bad) or a sub-normal profit.(fig.6.6 b,dabP2) The industry will set the price either above(P1 in fig.6.6 a) or below(P2 in fig.6.6 b) avarage total costs of production(ATC), however a profit maximising firm will always choose to produce at the point where marginal cost(MC) equates its marginal revenue(MR), which in this case is equal to avarage revenue(AR) and the price(P), indicating the firm’s short-run equlibrium point(fig.6.6a,b points b). A company, even though earning only sub-normal profit, will stay in the industry in order to cover part of its avarage variable costs. In the long-run it will be the short-runShow MoreRelatedWhy Is Perfect Competition Often Described as the Ideal Market Structure? Compare and Contrast with Other Known Market Structures.1896 Words   |  8 Pagesare different kinds of market structures in this economy. Perfect competition, as one of them, is often described as the ideal market structure, and only treated as a theoretical ideal. If we compare the perfect competition market with other types of market structure, such as monopoly, monopolistic competition, and oligopoly, it will be obvious that the perfect competition is ideal mainly due to the presence of productive and allocative efficiency. In perfect competition, there are a large numberRead MoreThe Fit-Concept in Strategic Management Ââ€" an Inappropriate Idea for Companies in the 21st Century?7277 Words   |  30 PagesThomson/Strickland (1998), we find out that operational effectiveness is a helpful tool, but not enough for gaining competitive advantage. Strategies must be developed and it must match the organization in order to become effective. This is a task which is often fulfilled by the management. Then we will go deeper into the concept of fit. Some additional discussions of different perspectives follow and a briefly overview about the research of the six types of fit can be found. After clarifying the meaningRead MoreSupply and Demand and Study Guide20292 Words   |  82 PagesAustralia was not involved in its production. CONTENTS Contents 3 Introduction 5 An introduction to the economic perspective 13 Demand and supply 17 Elasticity 21 Market applications 25 The behaviour of firms and costs 31 Perfect competition 37 Monopoly 43 Monopolistic competition 47 Oligopoly 51 Economic performance, market failure and government intervention 55 Appendix: Guide to working successfully through the unit 63 INTRODUCTION Welcome to Microeconomics 1. In this unit of studyRead MoreEnvironmental Analysis19492 Words   |  78 Pagesof these forces by means of methods we are going to discuss in details later, and this is called the environmental analysis. Managers are also concerned in the ways in which organizations can most clearly identify their current position in the market. It is against the background of the picture that emerges from this analysis that the strategist should then be in a far better position to begin the process of deciding upon the detail of the organization’s future direction and the ways in whichRead MoreLidl Norway30015 Words   |  121 Pages      Why  did  Lidl  Fail  in  Norway?      A  Stakeholder  Approach            Haakon  Winger  Eide                  Supervisor   Andreas  Falkenberg                                          This  Master’s  Thesis  is  carried  out  as  a  part  of  the  education  at  the   University  of  Agder  and  is  therefore  approved  as  a  part  of  this      education.  However,  this  does  not  imply  that  the  University  answers      for  the  methods  that  are  used  or  the  conclusions  that  are  drawn.            University  of  Agder,  2010   Faculty  of  Economics  and  Social  Sciences  Read MoreThe Importance of International Business and Exporting for Smes: Challenges of Dubai Companies That Want to Export Their Products to the Uk15717 Words   |  63 PagesBETWEEN INTERNATIONAL AND DOMESTIC MARKETS 2.3 COMPARISON AND COMPLEXITIES OF THESE LEVELS 2.4 ENTERING A FOREIGN MARKET 2.5 CHALLENGES IN ENTERING A FOREIGN MARKET 2.6 THE INTERNATIONAL MARKETING ENVIRONMENT 2.7 STRATEGIES FOR ENTERING AND DEVELOPING INTERNATIONAL MARKETS 2.8 INTERNATIONALIZATION AND SME PERFORMANCE 2.9 THE CONTRIBUTION OF MARKETING INFORMATION TO EXPORT SUCCESS 2.10 INTERNATIONAL MARKET PLANING 2.11 WHY DO EXPORTING? 2.12 WHY FIRMS START TO EXPORT? ChapterRead MoreFundamental Analysis of Hdfc Bank14042 Words   |  57 Pagesprice movement in the market. What is technical analysis? Technical analysis is a method of evaluating securities by analyzing the statistics generated by market activity, such as past prices and volume. Technical analysts do not attempt to measure a securitys intrinsic value, but instead use charts and other tools to identify patterns that can suggest future activity. What is fundamental analysis? Fundamental Analysis involves examining the economic, financial and other qualitative and quantitativeRead MoreStrategy Safari by Mintzberg71628 Words   |  287 PagesFormation: Schools of Thought, published by Jim Fredrickson in a collection entitled Perspectives on Strategic Management (HarperCollins, 1990). Bruce used the paper in a course at Trent University and found that it worked well. Why don t you do a book on it? he suggested. Why don t we do it together? Henry replied. 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Permission is hereby given for the material in this publication to be reproduced for OHP transparencies and student handouts, without express permission of the Publishers, for educational purposes only. In all other cases, no part of this publication may be reproduced, stored in a retrieval system, or transmitted in any form or by any means, electronic, mechanical, photocopying, recording, or otherwise without either the prior written permission of the Publishers

Plato s Theory Of Forms - 1556 Words

Essay 1: Give a careful account of Plato’s theory of Forms as presented in the Phaedo. Plato has an idea that all ideas are merely abstract thoughts, and what we perceive with our senses is actually an imperfect version of these abstract thoughts. This is the basic idea of Plato’s theory of the Forms. To best illustrate the theory of the Forms to others, Plato explains his famous Allegory of the Cave. From the groundwork of the Forms, Plato goes on in Phaedo to argue the immortality of the soul. He intertwines the theory of the Forms with his argument of recollection, and his argument of affinity. In Plato’s allegory of a cave, Plato paints a picture which he uses to help explain his theory of Forms. In the cave, there are prisoners who are locked up and facing a wall. There is a light source (assumed to be a fire or the sun) behind puppets or statues. The positioning of the light source casts a shadow of the puppets on the wall. So, the prisoners can only see the shadows their whole lives. There are also puppeteers moving the puppets around. Behind the prisoners is a an open doorway, leading out of the cave. In this allegory, the puppets or statues represent the non sensuous realm, or the realm of Forms and ideas. The shadows the prisoners see is the realm of the sensuous, or what we see in everyday life. The prisoners represent us, the human condition. We are imprisoned into seeing only a shadow of what is really there. The puppeteers are politicians, or the soffits.Show MoreRelatedPlato s Theory Of Forms Essay1427 Words   |  6 Pages Plato was a standout amongst the most innovative and persuasive masterminds in Western philosophy, his impact all through the historical backdrop of philosophy has been monumental. Born around 428 B.C, he researched an extensive variety of topics; however, his Theory of Forms, found in The Republic, is an essential piece of Plato s philosophy. This is the center thought behind Plato s theory of forms, from this thought he moves towards clarifying his universe of forms or ideas. While tryingRead MorePlato s Theory Of Forms1629 Words   |  7 Pagesfew philosophical theories are as essential as the theory of Forms. This is besides the fact that it is generally overlooked in many of Plato’s writings even though it lays the foundations to many other theories of his. The Republic is where the theory is first mentioned, followed by discussion in Phaedo and criticized in Parmenides and Timaeus thereafter. (These works will be further discussed later throughout the essay.) Plato’s theory of Forms, (sometimes referred to as the theory of Ideas) statesRead MorePlato s Theory Of The Forms1704 Words   |  7 Pages Plato’s Theory of the Forms Travis Meyer PHI 1090 Introduction to Philosophy 12/16/2015 Plato was a Greek philosopher, mathematician, and theologian who lived from 424 BC to 348 BC in Athens, Greece. Plato was born into a high class family in Greece and therefore was very active in the Athenian community since he was from a high status family. He was the founder of the Academy in Athens, the first institution of higher learning in the Western world. He is known to be one of the bestRead MorePlato s Theory Of Form1111 Words   |  5 PagesPlato coined the term â€Å"Socratic questioning† to encourage the open discussion of philosophical theory for the purpose of improving said theory. Aristotle took advantage of the practice of Socratic questioning to inquire about Plato’s theory of Form and its explanation of causality in comparison to Aristotle’s own theories of causality and being. Aristotle criticizes Plato’s theory of Form because it only accounted for a one-dimensional explanation of what things are made up of and what identifiesRead Mo reQuestions On Plato s Theory Of The Forms1875 Words   |  8 Pagesevaluate Plato s response to the problem of the One and the Many. To do this, I will outline briefly the emergence of this problem in Greek thought in order to further understand and contextualise Plato s theory of the Forms. I shall then offer criticisms of his theory, both positive and negative, with particular regard for the ontological, epistemological, and cosmological consequences of subscribing to the Forms. I shall then conclude whether or not the metaphysical system constructed by Plato is aRead MoreThe Form Of Truth : Plato s Theory Of Knowledge893 Words   |  4 PagesProfessor Jones-Cathcart Philosophy 101 16 February 2016 The Form of Truth The physical world only has one constant - change. The human senses give an idea of the present reality. However, seeing is not believing. The perception we develop through the senses (seeing, smelling, tasting, touching, and hearing) does not consist of real truth. Real truth is not what is in front of us, but of absolute concepts and unchanging truths. Plato encouraged looking past what is directly visible in order toRead MoreThe Theory Of The Forms Figures Into Plato s / Socrates Reflections1471 Words   |  6 PagesIntroduction Forms are necessary or essential properties of a particular or thing. According to Socrates, these forms have properties which give them a certain causal power. Using the concept of Forms, he systematically constructs an argument in an attempt to prove that the soul exists and must always exist. Although, his complete conception of Forms is not captured in the Phaedo, We can still use this dialectic to address his arguments. In this paper, I will attempt to describe the Forms. To do thisRead MoreSocrates s Quest Of Truth1337 Words   |  6 PagesBorn in Athens in 437 B.C, Greek philosopher Plato is one of the most powerful thinkers in history. Coming from Greek aristocracy, Plato had political ambitions as a young man and appeared to follow the family tradition. However, Socrates and his dialectical method of inquiry, which was to question and answer everything to show ignorance, soon captivated Plato. Socrates spent most of his time in the streets and marketplace of Athens, approaching people like the sophist and other powerful leadersRead MoreA Life Sketch of Plato and His Works905 Words   |  4 PagesGreek philosophers, Plato must remain the best known of all the Greeks. The original name of this Athenian aristocrat was Aristiclis, but in his school days he received the nickname Platon (meaning broad) because of his broad shoulders. Plato was born in Athens, Greece to one of the oldest and most distinguished families in the city. He lived with his mother, Perictione, and his father, Ariston (Until Ariston died.) Born in an aristocratic and rich family, Plato s childhood was indulgedRead MoreExplain the Criticisms of Platos Theory of the Forms.1584 Words   |  7 PagesPlatos theory of forms, also called his theory of ideas, states that there is another world, separate from the material world that we live in called the eternal world of forms. This world, to Plato, is more real than the one we live in. His theory is shown in his Allegory of the Cave (from The Republic, Book VII), where the prisoners only live in what they think is a real world, but really it is a shadow of reality. According to Plato, to the prisoners in the allegory and to humanity in the material

Longinus, like Horace, takes a pragmatic position in his literary theory Essay Example For Students

Longinus, like Horace, takes a pragmatic position in his literary theory Essay Longinus, like Horace, takes a pragmatic position in his literary theory. His central question is, what is good writing, and how may it be achieved? His first answer is that good writing partakes of what he calls the sublime. In the classical historical tradition, the sublime implies that man can, in emotions and in language; transcend the limits of the human condition. According to Longinus sublime is a blend of art and nature. Sublimity consists of excellence and distinction in expression. The effect of elevated language is not to persuade others but to entrance them. The effect of persuading the audience is on the artists hand. Irresistible force and mastery as well as the control of the hearer should be all in the poets sphere. In Longinus words à ¢Ã¢â€š ¬Ã‚ ¦a well timed stroke of sublimity scatters everything before it like a thunderbolt, and in a flash reveals the full power of the speaker. An excellent work will uplift our soul. It feels as if the work of art is of our own c reation. Longinus first brings out the defects some poets tend to make when they write poetry. He advice poets to avoid such imperfections like tumidity Pompous style, puerility silly and parenthyrsus misplaces emotions. Tumidity means pomposity in style of writing. He accuses many poets like Gorgias, Callisthenes and Amphicrates for using high flown expressions and confused imagery such as Xerxes the Zeus of the Persians or vultures, animated sepulchers . Puerility is another flaw of poets. This makes the poets write in an ignoble way. There is another mistake some poets make which is parenthyrsus or false sentiment. Writers sometimes get carried away by plots and outbursts of emotions which are not relevant to the matter in hand. Longinus goes on to identify five elements of the sublime: 1 the power of forming great conceptions; 2 vehement and inspired passion; 3 the due formation of figures; 4 noble diction; 5 dignified and elevated composition. He recognizes great art by the presence of great ideas; great ideas, in turn, are conceived of by great men: It is not possible that men with mean and servile ideas and aims prevailing throughout their lives should produce anything that is admirable and worthy of immortality. Great accents we expect to fall from the lips of those whose thoughts are deep and grave. These great men capable of great ideas will also be capable of deep and sincere feeling which transcends the overemotional sentiments of parenthyrsus. The vehement and inspired passion required for the sublime will, like great ideas, spring only from those without mean and servile ideas. The due formation of figures concerns those ways in which elevated thought and feeling may be best expressed: a figure is at its best when the very fact that it is a figure escapes attention. Noble language is that which transports the audience without distracting the audience: it is language which is transparent to the transcendentto  borrow one of Joseph Campbells favorite phrases. Dignified and elevated composition is that which forms important elements into a natural unity. As stated by Longinus good ideas are a mirror image of a good soul. If the mind is corrupted and unprincipled one can not create beautiful art. Such work will not be eternalized. For great ideas Longinus brings out extracts from Homers Iliad. à ¢Ã¢â€š ¬Ã‚ ¦the silence of Ajax in the Calling Up of the Spirits is grand, more sublime than any words. Such good words will be immortalized for ever and Longinus also says he respect Homer for the heroism used in his epics. But he criticizes Homer for creating gods with human defects. Longinus also recognizes when a writer becomes mature in age he tends to lose the spirit of exuberance. In Odyssey Homer has a tendency to bring folks tales into his poetry. Longinus compares Homers late period to the setting sun. Longinus states that both Sappho and Homer used only what they need in a plot which bring out emotions that is important for their work. Longinus studies the devices enhanced by some poets. As worded by Longinus Demosthenes is compared to a thunderbolt, Cicero is like a wide spreading conflagration that rolls on to consume everything far and wide and Plato flows with such a noiseless stream, he none the less achieves grandeur. Twelfth Night Analysis EssayAccording to an internet source Longinus seems to fit squarely into the critical school described by T.S. Eliots Tradition and the Individual Talent. He recommends, as a way to the sublime, the imitation and emulation of previous great poets and writers a move which puts him more clearly into alignment with the Aristotelian view of poetry as an object-in-itself than to the Platonic view of poetryand any other mimetic artas 3x removed from reality. He treats poetry as an agonistic processanticipating Blooms anxiety of influencespeaking of Plato struggling with Homer for the primacy. The poet, in evaluating his work, should ask How would Homer and the other greats have expressed this or that matter? What would they think of my work? How will succeeding ages view my work?

Segment Analysis Marketer Mary and Owner Ollies free essay sample

Mary (MM) is a type of customers with company size from 26 to 100 people. It usually comprises marketing professionals with educated knowledge of web 2. 0 in the company. So the inbound marketing tools MM need are more sophisticated ones, which can help them conduct more detailed level analysis of customers. To acquire this type of customer, it costs $5,000. But if HubSpot acquire MM successfully, it has lower churn rates, 3. 2%, compared with Owner Ollies’ 4. 3%. MM accounts for 31% of HubSpot’s customer portfolio in 2009. Should HubSpot (HS) target Marketer Mary segment? Cs analysis: Company: -MM Accounts for only 31% of HS’s customer portfolio -Costs HB $5,000 to acquire MM +$500 initial consulting fee, $500 ongoing monthly fee, which is more than OO The products that Hubspot provide meet sophisticated needs of MM, because HS provides complete series of inbound marketing tools -Might consider to rebuild pricing model for MM. As their business needs is more complicated, but the start-up consulting fee is the same as OO +Roberge thinks they can get more money on MM because OO has a lot of macroeconomic risk, i. We will write a custom essay sample on Segment Analysis Marketer Mary and Owner Ollies or any similar topic specifically for you Do Not WasteYour Time HIRE WRITER Only 13.90 / page e. mall business is risky during recession +/-Founders think it’s better to focus on one only one segment (p. 11) +/- Volpe resist on using inbound marketing only, rather than combining both inbound and outbound Customer: +MM are larger businesses (26-100 people) with marketing professionals in the companies +MM had more money to spend on HubSpot’s products (more affordable) -Need longer approval process. It needs to be signed up by high level of managers HB’s products such as analytics and reports are more attractive to MM, so MM will have higher acceptance rate of HB’s products. More educated in Web 2. 0 than OO +Lower churn rate (3. 2%) Competitor: +/- Most of competitors play in only one area of three types in customer funnel -Competitors in inbound marketing are getting more crowded than before -Competitor (Marketo) has similar product of SaaS solutions (from leads to sales analysis) that HB has +Companies will find HubSpot’s product of â€Å"freeware† valuable compared with other competitors (small software that is free and accessible on the Internet) (p. 7)