The Effectiveness of a Market Research in Ensuring the Profitability of Laundry Business in Dumaguete City Essay Example for Free

The Effectiveness of a Market Research in Ensuring the Profitability of Laundry Business in Dumaguete City Essay Laundry shops nowadays are very common in Dumaguete City. Everywhere you go, you can see a laundry shop. That is why business is very competitive. The worse thing is that there are times laundry shops have small income since most people have washing machines in their home. For a laundry business, increasing profitability is important especially small laundry services. That is why there is market research. Like what Philip Kotler (1999) said, â€Å"Competing[underscoring added] in the new millennium will demand more skillful marketing than ever before. Marketers must become more world class in their marketing decision making practices. Monitoring your success and doing course corrections are critical for survival and growth in the new millennium, he warns (p. 6C). To clarify, although many laundry businesses in Dumaguete City do not undergo market research, acquiring both positive and negative information about the behavior of the customers and competitors through market research can ensure the profitability of laundry businesses in Dumaguete City as it helps define the scope of the specific services an owner wants to offer, helps in identifying the right strategies for a faster service, and helps in acquiring new costumers especially commercial clients (universities, hospitals, hotels). This paper represents the discussion on why market research is effective in ensuring profitability of laundry businesses in Dumaguete City in four parts. The first part shows that market research defines the scope of the specific services an owner wants to offer. The second part also shows the identifying of the right strategies for a faster service. The third part mention about acquiring new costumers especially commercial clients (for example: universities, hospitals, hotels, resorts, etc. ). The final part presents the reasons why market research is not widely used by laundry businesses in Dumaguete City and arguments regarding how to overview these reasons. With market research, the owner can define the scope of specific services to offer. Through defining the scope, the owner can obtain opportunities to add extra services. And in adding extra services can be done by recognizing the prospects to serve various groups of customers. In this way, the â€Å"take all comers† approach will be very effective in the business. The owner will never turn away any customer that wants to do business. Being a business with a variety of services will also make the it recognizable in your community, especially when the it is the only one with many services to choose from. The downside of this method is you cannot attempt to have low prices because of the expenses (Clark, n. d. ). Expanding the services can be achieved by identifying the unmet needs of a certain group of customers. From an anonymous author of Strategyn (n. d. ): â€Å"Looking through a jobs-to-be-done lens, we see that a market opportunity exists when customers struggle to get a job done. Indeed, addressing those unmet needs is the key to success. † Surely, Conducting a focus group is helpful in identifying the unmet needs of customers. A focus group is a small six to ten different people group that will have an open discussion about specific topic. This will help in discovering the unmet needs of the business’s customers since it will bring out different opinions or complaints. To put it in another way, interviewing customers is a great tool in knowing the unmet needs of clienteles. Just like the importance of interviewing by Zhivago (n. . ): â€Å"You simply cant be successful in marketing if youre not talking to customers. There is no other source of political power. † Without customers, a business can never gain income. Pleasing the customer is always a way to have a reason to always specifically choose a laundry business to go to. In addition, considering what services clients want to acquire is another good way to know the unmet needs of cust omers. When customers mutter suggestions or ideas, always pay attention to what they are saying. And when considering the services clients want to inquire, they will always feel they are well respected and important. That feeling is always good to have with customers because they will make the business special to them also (Friedmann, n. d. ). Another thing is, by defining the scope; the owner can acquire information from clientele to expand existing services. â€Å"To discover customer requirements or expectations for service†, one of the â€Å"ten most common objectives† in service business (Walker, Boyd, Larrech, 1996, p. 2), can be helpful in increasing the quality of existing services. Expanding existing services are always good. This way, the laundry business’ existing services will be well equipped, updated and fast. Moreover, The owner may observe the comments of the clients to the existing services. Comments usually are in two ways: positive and negative. Especially with customers, always contemplate the comments they made, whether good or bad. Dep ending on their comments, the business can expand its existing services or abolish them. Another is the businessman may interview valued customers to suggest the services they want to expand in the business. Interviewing is always an option. Since when interviewing customers, the interviewer (someone hired from a laundry business) can be up and personal with the interviewee (customer of a specific laundry shop) making them comfortable and be able to express their opinions and ideas about the services they want to expand or the services they do not like. In the same way, the proprietor may administer questionnaires about the services of the laundry business to a specific group of clients. Even though there is a great liability when conducting questionnaires, it is still important to do since some customers are busy or they do not want to be interviewed, a survey can be a great help especially when the business is in need of a large number of people with their opinions and ideas. Another keypoint by means of market research, the owner can identify the right strategies for a faster service. And examining the size of the market that includes knowing how many people have the unmet need may provide information about the right strategies for having a faster service (using what type of detergent, softener, bleaching powder, folding method, and how to deliver the items). Firstly, Examining the size of the market can identify common problems that may arise among workers. Getting workers’ opinion is an effective way to know the problems in the workplace. And evaluating workers’ performance is also essential in ensuring a productive environment in the workplace. Edwards (n. d. ) wrote about how to solve conflicts between employees: â€Å"Identify the problem. Handle the problems as soon as possible. Talk to each employee†¦ask what he has a problem with. Face-to-face discussion usually in from[sic] of a private meeting (underscoring added), is one of the most successful approaches to conflict resolution because it concentrates on solving the problem directly. † This way the harmony and togetherness of the staff will go back. With no more tension and aggression, the work will be faster and more precise (Hester, n. d. ). Also, investigating the scope of the market can lead to the inspection of valued customers for a better approach. And asking for feedbacks can help inspect valued customers for a better method. Receiving customer feedback enables a business to correct any issues or concerns customers may have with laundry’s services. When customers provide feedback, a laundry shop is able to save money, time and improve relationships with customers. Not being in tune with the customers is like living in an alternate reality; the way you think your customers feel about your services is not always the same as what your customers really think about your services. A dissatisfied customer may tell five or six other people about his/her bad experience, which could harm the laundry business’ reputation. Feedback allows you to correct these problems. And then, improving the operations of the laundry business through the use of right strategies will result to a faster service. Increasing employees in the business (from doing fry cleaning, ironing, transporting, folding, etc. will surely result to a faster service. Having more employees will make the work done faster, especially when workers are in harmony and in sync. Likewise, having up-to-date machinery will improve the operations of the laundry business. Usually costumers nowadays want to go to a laundry shop with a fast service. With machinery, doing the work will become firme r and accurate. Especially with washing machines, having a recent model will surely boost the business’ work process. Identically, having a multitude of transportation vehicles can help improve the operations of a laundry business. With multiple vehicles, the business can deliver clothes at the same time. This is also used when the business experience the same time in delivery of clothes to different customers but their houses are so far away from each other. The last keypoint by way of market research, the owner can acquire new customers especially commercial clients (universities, hospitals, hotels). With this, drawing the attention of potential customers is a great way of acquiring them. And in applying the right kind of advertising strategies can draw the customers’ attention. Advertising is a fast way for the business to be notice by people. With proper advertising, it will have a great impact on selling the services of the business especially when maximizing the business’ money to make an effective advertisement of any kind (anonymous, n. d. ). Also, accommodating promos for big customers can also attract possible commercial clients. Promos are a great way to attract customers. Every person is always attracted when catching worthwhile promos especially when they can benefit from it the most. In the laundry business, it does not hurt the business when it will rarely run promos for customers. The business should always show they are not greedy. And in inquiring for the clients’ expectations is an approach to know how to acquire new customers. From the important customer expectations by McGraw (2007): Customer expectations are beliefs about service delivery that serve as standards or reference points against which performance is judged. Because customers compare their perceptions of performance with these reference points when evaluating service quality, thorough knowledge about customer expectations is critical to services marketers. Knowing what the customer expects is the ? rst and possibly most critical step in delivering good quality service. Being wrong about what customers want can mean losing a customer’s business when another company hits the target exactly. Being wrong can also mean expending money, time and other resources on things that do not count to the customer. Being wrong can even mean not surviving in a ? ercely competitive market. (p. 55) Just like satisfying their needs may result to clients’ loyalty. And having a good atmosphere in the business may produce secured customers. Smith (2013) talks about the advantages for having a welcoming atmosphere for laundry shops: â€Å"Having a welcoming atmosphere for example, can tremendously improve your performance and profits. Employees, co-workers, and customers appreciate a welcoming environment because it reduces stress levels (n. d. ). † There are so many misinterpretations about market research and its uses. For some, market research means a difficult method that only professionals can do. For others, market research is just a useless thing because it provides data that are very hard to understand (Chapman, n. d. ). There are also the reasons why market research is not widely used by laundry businesses in Dumaguete City. Firstly, many laundry businesses experienced budgetary onstraints. Processing and gathering data requires a huge amount of money. There are some companies that don’t have experts to conduct extensive market researching. Because of that, they will rely on secondary sources because of its cheapness but these data is not perfect. It will have many flaws and the liability of the data will increase (Riley, 2012). As what Breen and Blankenship (1999) have written, â€Å"Almost everyone fails to understand that most marketing research studies can be done quite adequately in a ‘cheap and dirty’ manner† (p. ). Due to the lack of information and budget, many laundry businesses ignore the benefits of market research. Even though the business will suffer budget constraint, with effective market researching, the business will gain back its income and acquire more. The business will have more benefits in conducting market research than not conducting it at all. Aside from that, they dont have enough knowledge about the used of low-cost methods of market research. In addition, most of the laundry businesses suffer from time constraints. Time is directly related to the costs, as the longer the research takes, the more costly it may turn out for the company. Questions must be prepared, answers must be provided by volunteers and answers must be examined by employees within a given time period. When the research takes longer, it is because the researchers are taking it seriously. Especially when giving surveys to people, it will take time and effort. Time is one of the important factors in conducting market research. Having limited time for this kind of research may result to inaccurate data and faulty conclusion. As an effect, many businesses owners dont prioritized market research. But sacrificing time is the least of the business’ worries. Conducting market research does take time, but when it will be finished, it will really help the business. Improving the business is much more pleasing than not doing anything at all. Another reason is that many laundry businesses’ owners questioned the reliability of the data acquired from market research. Data is the most critical in market research. This is really depending on the people answering the survey and avoiding bias interviewers. To ensure this, expenses will increase but this is a necessity if the researchers will want to avoid suspicious answers (Riley, 2012). Everything in this world revolves around money. Especially when getting information. Some people want to be paid when they will share their information. But in this way, the information the researchers have gathered will be accurate, and not biased. Sacrificing a little bit of money for people to give their answers is expected. Especially when Dumaguete is surrounded with many beggars or poor people. But even though it will cost a lot, benefits and advantages of market research is more than the disadvantages it held. Lastly, Countless owners of laundry businesses suffer from limited volunteers when they conduct market research. From Mary Jane’s (n. d. ) study: â€Å"Market research is primarily based on people’s opinions and views of a single product or service. The lack of respondents may also be a negative factor for a company’s market research. If the company sends out an online questionnaire, not everyone can fill it out, especially those with limited Internet access, for example. Another disadvantage of performing market research is the lack of an experienced interviewer representing the company. † There is a need to have enough respondents in conducting market research. Because of the fact that the word market research may entails a difficult responsibility or job, volunteers for different methods of market research are low. There are also the means on how to refute the opposing viewpoints stated above. The first one is lessening the budgetary constraints in conducting market research. This may be done in two ways. One way is the use of inexpensive materials. Free resources are available such as free statistical records compiled by federal, state and local government. Talking to a customer is a low-cost way of communicating to respondents. By also doing this, the researcher is able to directly talk with a potential costumer. Some may think this method is effective because potential costumers will label the laundry business conducting market research as friendly. And the use of cheap labor like consulting to professor instead of hiring a market researcher is a very effective way of saving money (Davis, n. d. ). Another way is knowing the right number of respondents. This will result to saving of money because no wastage will be done in terms of the materials in surveying, the cost of transportation, and etc. The second is reducing the problems of time constraints. It can be accomplished by setting a specific goal. Having a goal will direct you to the right path and as a result, time will be managed. Reducing the problems in time constraints can also be achieved by applying the right methods that are suitable in the study. No repetition is needed when the researcher apply the suitable method. Doing this can also gain more accurate data. The third is having a reliable data. This is very essential in making decisions and in evaluating past performances (Peter, Donnelly, Tarpay, 1992, p. 42). The first way to have this is through the use of the mastered method. A researcher can do the research well when using his/her mastered method. With that fact, the researcher can obtain reliable data that are needed in the study. The second way is through the choice of the right kind of respondents. The researcher must know who to ask or who to survey because only the right people can give accurate data. And lastly, the following can do taking enough volunteers: First is through the making of right-formatted cover letter. This will entail a great impression to the respondents. An interviewer is most likely to cooperate when he/she receives precise cover letter. Correct formation of cover letter can help convey the respondents to comply voluntarily and accordingly (Shuttles, Bennett, 2013). The second is through giving of ideas to respondents about the goals of the market research. The researcher must give the respondents a quick background or objectives of the study. This will help gain volunteers because the respondents will understand the study and will be more willing to do the research. The last way to acquire more volunteers is through ensuring the respondents about the data that it will be kept confidential and will be used correctly in the study. In this way, the researcher can get their trust and loyalty. And also the volunteers will be eager to answer any questions about the study. Based on the sources that the researcher has gathered, there is enough information for the researchers to analyze the effectiveness of market research. The researchers conclude that Although many laundry businesses in Dumaguete City don’t undergo market research, acquiring both positive and negative information about the behavior of the customers and competitors through market research can ensure the profitability of laundry businesses in Dumaguete City as it helps define the scope of the specific services an owner wants to offer, helps in identifying the right strategies for a faster service, and helps in acquiring new costumers especially commercial clients.

Global Warming - We CAN Make a Difference Essay -- Greenhouse Gases Ef

Global Warming - We CAN Make a Difference What is global warming, and how is it affecting the Earth and its inhabitants? The greenhouse effect and global warming both correspond with each other. The green house effect is incoming solar radiation that passes through the Earth's atmosphere and heats the earths surface. It absorbed much of the outgoing infrared radiation re-radiated by the Earths surface. As they absorb the infrared the atmosphere becomes warmer. The gases key to this process are water vapor and carbon dioxide and methane. The natural greenhouse effect has kept the Earth's average surface temperature around 33 degrees Celsius, warmer than it would be if there were no atmosphere. The natural gases in the greenhouse effect are water vapor (H2O), carbon dioxide (CO2), ozone (O3), as well as other trace gases. Life could not exist if there was no natural greenhouse effect. The reason for the natural greenhouse effect is so that all the creatures living on Earth can live and breathe. The global warming refers to a long-term rise in the average temperature of the Earth. The greenhouse effect may be what is causing the temperature on the Earth to rise, and creating many problems that will begin to occur in the coming decades. What are potential consequences to high global air temperature? The warning will be the greatest at the higher latitudes of the Northern Hemisphere, with the largest temperature rises occurring in winter. Storms would become more severe all around the world. The Northern Hemisphere will dry out and a greater occurrence of lightning strikes will set massive forest fires. The burning of the Earth by natural and man-made forest fires will release large quantities of carbon dioxide into ... ...ler, Mercedes and Honda are working on hybrid cars that use two engines, one electric and the other gas-powered. They successfully combine the speed and range of a gas-fueled car with the eco-friendly benefits of an electric one. Plant materials and animal waste is being used to produce cleaner fuels such as ethanol and methanol. In addition to sugars and corn kernels new woods and grasses are being grown to produce alcohol fuels. Municipal solid waste is already being drilled to collect methane. The methane can then be gasified to produce clean-burning hydrogen, or fermented into ethanol. All of these things together can make a huge impact on our Earth and our atmosphere. I think that man is the primary cause of global warming and we can do something about it. But if we continue to live as we do now, there could be major consequences to suffer in the future.

A Class Divided Documentary Review

A class divided is a documentary about a teacher named Jane Elliot who teaches her students about racism first hand. She divides the students into two groups, the blue eyes, and the brown eyes. For the first day, the â€Å"brown eyed† children are not able to go to recess, or lunch at the same time as the rest of the children. They wear a blue collar around their necks so that they are obviously different at a distance from the other students. They are not allowed to drink from the same water fountains, use the playground equipment, or even play with the blue eyed children.The next day, the roles are reversed. During these two days Jane Elliot would make comments about the children wearing the collars to degrade them. She would point out if one of them wasn’t ready on time, or if they forgot something. She would say things like â€Å"That’s how blue eyed people are† â€Å"Brown eyed people are better than blue eyed people† (J. Elliot, A Class Divide d, 1985). After the children who weren’t wearing a collar noticed Mrs. Elliot saying these kinds of things, they would also chime in and begin saying things about the kids wearing the collars.Mrs. Elliot said â€Å"I watched wonderful, thoughtful, children turn into nasty, vicious, discriminating little third graders. †(J. Elliot, A Class Divided, 1985) . The movie showed the students come back for their fifteenth class reunion to talk about this life long lesson that their third grade teacher taught them. All of the students said it was a lesson they have never forgotten and something that changed their lives forever. They talked about how it affected their lives growing up, and how it affects the way they raised or were currently raising their children.Since she got done teaching, Jane has been doing trainings are conferences to teach others. Her movie A Class Divided has been shown in prisons to inmates who are trying to earn a degree. She also did training at a pri son in Iowa for the guards and other staff members. When people signed into the meeting they had to log whether they had brown eyes or blue eyes. Those with blue eyes had to wear a green ribbon. The people with brown eyes were able to go in and sit when the training was scheduled to start, where the blue eyed people had to stand out in the hall. The bathrooms were labeled â€Å"browns only†.The blue eyes weren’t told what was going on, they were just told to wait outside, and administration would come out and tell them to be quiet. Meanwhile, Jane Elliot talked to those with brown eyes and told them that they were not to allow blue eyed people to sit beside them. She told them that brown eyed people were better than blue eyed people. She said that blue eyed people were no good and the brown eyes were to treat them as such. A while after the meeting started the blue eyes were able to come into the room. They had to sit in the back, and some people didn’t even hav e a seat.During the meeting Jane talked to the people with blue eyes a lot like she did to her students 30 years ago. The reaction she got from the adults were a lot like they were in her experiment with the children, however there was one woman who was a lot more out spoken and rebellious toward Jane. Jane Elliot does a great job at not only telling people about racism and discrimination, but also showing how it affects us, and how easy it is to go with the crowd. Some of the movie takes place in a school, and this is a place where children are taught to socialize.Teachers play a huge role in how students are molded, especially at such a young age. In this day and age, I don’t think teachers really think about how much of an influence they are on their students. Most of the children spend more time with their teachers than they do with their own parents. Jane took on this role and helped her students understand that there is an issue with discrimination and taught them a val uable lesson. When this documentary was filmed not everyone was taught that the color of your skin doesn’t make up the type of person that you are.They were taught that if you are not white, you aren’t â€Å"normal†. They associated people that had a different skin color as â€Å"bad† or even â€Å"stupid†. In those times it was totally acceptable and some people sincerely believed this. Things that are social acceptable change over time and this is something that has changed in a big way. I’m not saying that everyone doesn’t care about the color of your skin. There is a lot of racism going on in our world today, but it is no where near as bad as it was forty years ago.It reflects what we are taught by our parents also. If we are taught that â€Å"black people† are bad then we are going to believe that they are, and look at all of the bad things they do. We like to be the same as everyone else; we do not like to stand out. In t he film a lot of people didn’t dare to stand up for those wearing a collar because that would require them to stand up and go against what the authoritative figure was saying. This video relates to several chapters in our sociology book, the main chapter being chapter ten, race and ethnicity.This movie focused on the struggle in our country with discrimination of those with a different skin color, concentrating on â€Å"blacks† being the minority. At the time, people thought of black people are dirty, stupid, and bad people. They didn’t think they were able to do anything as good as white people. Jane Elliot turned her classroom into a small discriminating society in a sense. She had the brown eyed students wear blue collars the first day and they were not able to do any of the same things that the blue eyed students did.She divided this class that was once a united class who played together, into a class that was split into two groups and mocked and made fun of each other, solely because of the color of their eyes. I also think we could relate this movie to chapter fourteen, where the book talks about education. Like I have stated before, teachers play a major role in their interaction with their students and how they can be molded. Jane talked about going over the phonics card packs with the brown eyed students on the day that they wore the collars around their necks and it took them five and a half minutes to get through the card pack.On the day that they didn’t wear the collar around their necks, and were treated with respect and felt as though they were sufficient, they only took two and a half minutes to get through the card pack. Jane talked about the time she performed this exercise for the second time with her third grade class. She said that the students score went up on the days where they were â€Å"on top† and went down on the days they were on â€Å"bottom†. After going through the exercise their overall scores would have a significant incline. Mrs.Elliot sent the results to Stanford University’s Psychology Department to have them study and examine why this would be so. We could also relate this video to chapter seventeen, which talks about social change: collective behavior, social movements and technology. Like I said, things that were once socially acceptable in those times are no longer acceptable now. In those days it was ok for people to say the word â€Å"nigger’ it was a term that people used for black people because that’s the term everyone else was using. Now, it is considered a derogatory word and it is not acceptable to say it.I thought that this documentary was very interesting. I loved what Jane Elliot did with her students. I wish it was something more teachers could do, but now-a-days it probably couldn’t be done because of the stink people would put up about it. I feel that some teachers spend too much time talking about topics and not n early enough actually teaching. Jane taught her students a lesson that they have remembered and will never forget. It is something that they have taught or will teach to their children. The town I grew up in was quite a bit like Riceville, Iowa. It was a small town, primarily Christians who were white.In fact, there were only two black people in our town and they happened to be two of my cousins who were adopted. From as far as I can remember I was taught that skin color doesn’t make up who the person is, â€Å"It’s what is on the inside that counts. † My cousins and I had a great relationship with my cousins and it wasn’t because of the color of their skin, or the color of mine that made the difference. I have met black people who I didn’t like, and I have met white people who I didn’t like. To me color makes no difference. I am very grateful that I was taught this lesson, and I feel and for those who haven’t been taught.I think it w ould be incredibly useful for this to be used in school. There are many other forms of discrimination other than people with different skin colors. Just because it is the form that is most widely talked about doesn’t mean it is the only one. I hope in some way, maybe not by putting collars around their necks, but I do hope that this is taught in schools through out the years. References Peters, William. (1985). A Class Divided. PBS, Frontline Benokraitis, Nijole. V. (2012). SOC, (Student Edition) Belmont, CA: Wadsworth, Cengage Learning

The Catcher in the Rye by J.D. Salinger - 862 Words

The Catcher in the Rye a novel written by J.D. Salinger, the book starts off with Holden Caulfield, main protagonist, talks about his experience alone the weekend before he went home after getting kicked out of Pencey Prep.Holden seems to be embracing the growing up mentality yet he is frighten of adulthood he is trying to keep his innocence. Holden’s attitude toward life in general is perplexed. He pretends to be an adult by drinking heavily, yet he complains like a child. Holdens thoughts arent what an average sixteen year old boy would think about. He describes death in a peculiar way and he pretends to be injured often yet he hasn’t been in that position before. He is a bit violent and sexual for a kid his age. He lies about his age to certain people he meets. He tries to lose his virginity to a prostitute but he doesn’t go through with it. Holden isn’t a straightforward guy because he shys away with his lies. In other words, Holden tries to act like a n adult at times, but he is actually extremely terrified of the adult life. Throughout the book, Holden tries to talk and act as a mature person around other adults, yet cant restrain himself from acting as an immature teenager. Holden at a young age obviously lost his innocence; he talks about the many things that annoys him. He curses and judges everything that he sees. Holden interprets peoples action differently because according to him, everyone has different motives. In Holden’s mind, he seems to think thatShow MoreRelatedThe Catcher in the Rye by J.D. Salinger637 Words   |  3 PagesThe Catcher in the Rye, by J.D Salinger, consists of many minor characters. There are more than about sixty characters in the novel in which only three of them are major characters (Holden, Allie, and Phoebe) and the rest minor. Many of these characters are just mentioned with no lasting impact on either the novel itself or Holden. 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A few years after his younger brother, Allie, passed away, Holden finds himself being kicked out of yet another boarding school, this one being Pencey Prep in Pennsylvania. HoldenRead MoreThe Catcher in the Rye by J.D. Salinger1104 Words   |  4 Pages J.D. Salinger has written multiple novels, but his most famous is The Catcher in the Rye. Not only is this novel famous for its literary merit, it is also known as his most banned novel in certain schools. Even though this novel has been banned, J.D. Salinger’s themes and moralistic purposes serve literary worth. In The Catcher in the Rye, the reader is first introduced to Holden Caulfield, as first person narrator. He is a radically independent adolescent who tosses off judgments at ease unselfconsciouslyRead MoreThe Catcher in the Rye by J.D. Salinger983 Words   |  4 PagesCatcher in the Rye Essay Throughout Catcher in the Rye there are a lot of small parts of the story where it would be linked to the book and to the text all together. J.D. Salinger created a lot of important passages that would be associated with what type of message that he was trying to convey to the audience. Salinger would develop certain characters like Phoebe through her description and actions to have a influence on Holden, thus causing him to change as a character and reveal sides of himRead MoreThe Catcher in the Rye by J.D. Salinger507 Words   |  2 PagesJ.D Salinger is a very known american writer whose literature became very popular. His books revolved around many ideas such as his view on children. Children in many of his books have an innocence that Salinger grasps onto and makes adults corrupt. Also, he shows how children are teachers to adults but can still be foolish. Purity in children are expressed throughout many stories by Salinger. In Catcher In the Rye, Holden repeatedly expressed â€Å"Did you ask her if she still keeps all her kings inRead MoreThe Catcher in the Rye by J.D. Salinger667 Words   |  3 PagesIn a J.D Salinger novel, The Catcher in the rye interprets the adolescent world full of patience and misery. Holden Caulfield, hardly being the complete opposite of a typical protagonist. Instead, being the archetype of an anti-hero facing adolescent over anxiety. He is a teenager forced to grow up in a time of turmoil with severe emotional handicaps placed upon him by family, friends and life in general. Caulfield sets himself on such a journey and is portrayed as an individual on a quest for validation