Global Wine Development Tourism

Question: Discuss about the Global Wine Development Tourism. Answer: Introduction The report would include various aspects and wine tourism operations in the region and would also place the size and development of the tourism industry here. The SWOT analysis should be done too for the purpose of identifying the strengths, weaknesses, opportunities and threats in the area and also the pull factors for the wine tourism would be illustrated in this report. The major stakeholders involved in business along with collaborative working within the tourism industry would also be illustrated. Lastly, the most suitable recommendations would be addressed for gaining sustainability and also ways of enhancing the wine tourism in Hawes Bay, New Zealand (Alebaki Iakovidou, 2010). The Hawke's Bay Regionin New Zealand is present in the East coast of the North Island and is considered as one of the regions for its award winning wines and good quality other brewery items. The Regional council of Hawkes Bay is present in both Hastings and Napier. The region was named in 1759 by Captain James Cookso as to honor the Admiral Edward Hawkewho defeated the French armies that time during a battle. The wine region and tourism is located at the east coast of the North Island and is somewhat a semi circular bay that has a length of 100 kilometers from the north east area to the south east, i.e., from Mahia peninsula to Cape Kidnappers (Alebaki Iakovidou, 2011). The wine region in Hawke's Bay, New Zealand consists of a hilly area located around the coast line all around the central and northern bay. TheWairoa Riveris present in the north, and the large and fertileHeretaunga PlainsaroundHastingsin the south have created good lands for growing plants and extract wine. This region is famous for its wineries and vineyards where people often visit to experience some relaxing time as well as enjoy fine quality wine products close to nature and areas of sources of wine. The GDP of the Hawke's Bay region has been estimated to be US$4.3 billion, comprising of 3 percent of the national GDP. The region is famous for its vineyards and wineries as because it has large orchards and vineyards located in the plain areas. The climate is quite dry and it also has long, hot summers while the winters are considerably cooler and this offers an excellent climate for grapes to be grown in this region. The full bodied red wines are of good quality which has resulte d in making the place known for its wineries (Barber et al, 2010). There are more than 75 wineries all cross the Hawkes bay region in New Zealand. Thus, it could be understood that the present state of the wine tourism industry is quite good in this region and thus many people visit this place for the good quality wine offered in the various wineries and vineyards. Due to the good quality grapes grown here, the wineries have managed to draw in good numbers of people so that they can taste, consume as well as purchase. The wine tourism operators also offer additional opportunities for the people to visit the wineries and vineyards during the wine festivals and special events and can also arrange organized wine tours for the tourists who visit there. Few of the popular wine tourism operations in the Hawkes bay region are Gold Reserve Wine tour, Classic wine tour, Wineries and Wings Scenic tour, etc (Bruwer Alant, 2009). SWOT analysis Strengths Weaknesses Cool climate Diversity attraction/ activities Good Quality food and wine Close to Melbourne Natural setting for bushwalk and riding Authentic winery experience Deviation of Day Tours Lack of awareness of activities Expensive offers with high quality Industry not remain unchanged of consumer behavior Pool governance in tourism industry Opportunities Threats There are scopes of planning for conferences and event market Market segments in Waiora district There is also opportunity for creating a digital platform and make purchases of wine products easier for the people visiting there The product diversity could be done within the place The skills and knowledge of workers in the wine tourism industry should be improved It has also provided lots of employment opportunities for the people Support activities, including education, research and development and industry bodies Limitation of technological aspects Loss faced due to presence of many wine tourism operators in the region There has been decline in domestic travel rather than international travel There could be natural disasters like bad climatic conditions and forest fire which could deteriorate the proper growth of grape plants Strengths It is one of the largest wine region in Hawkes bay in New Zealand and also has been established quite a long time back. Thus the cultural heritage of this place has been preserved and also the regions art deco architecture and the production of wine in this regions have been clearly showcased. The good climate and weather, i.e., long, hot summers and cool winters have resulted in the growth of good quality grapes. This has made the place popular and also reputed for the production of countrys best red and white wines (Charters Menival, 2011). Hawkes Bay is mostly known for its Bordeaux-blend reds and Chardonnay but aromatic whites are consistently good as well. The climatic conditions have favored the people within that area to produce successful dessert styles too. One of the major strengths include a large number of wineries and vineyards which have included multi- regional entities and also the small sized boutique producers. Together they all share string bonding and produce goo d quality wine from the grapes. The region Hawkes Bay is thus known for its wine tourism culture and offers a wide range of cellar door experiences and also consistent wine festivals and good food (Cohen Ben-Nun, 2009). There is not a specific map as a result of which the wineries n that region differ and create difficulties for travelers to trace out. As the area is located near river, so during heavy rain the orchards are flooded with water and results in destroying the grapes. The distance between the vineyards are long enough and thus could be consuming. The vineyards and wineries owned by the people living in Hawkes bay do not accept credit cards and rather prefer payments in cash, due to which people have to carry more cash. The changes in climatic conditions has also resulted in affecting the production of harvesting grapes and due to this the production of wine has also reduced (Dawson, 2011). Opportunities There have been numerous opportunities like providing employment to many individuals who like to work within vineyards for managing proper yield of grape harvests. There has been economic growth and thus exports has been done which has named the Hawkes bay in New Zealand as one of the most popular tourist destinations too. The quality of wine is very good which has helped in entering new markets in Waiora district and all over New Zealand and in other countries too. With the implementation of information technology in the area, there is additional opportunity of creating a digital platform and attract more people there (Duarte Alonso Liu, 2010). There is limitation of technology and due to this few of the wine tourism operators in this region faced loss. With the increase in inflation in New Zealand, the international competition level has also increased, which has resulted in facing stiff competition and reducing the margins for the wineries. Few companies have even managed to use cheap quality grapes for the production of wine and this has also created negative mindset among the people. The brand name has been damaged and thus the sales have reduced to a huge extent. Natural disasters like bad heavy rain, extreme heat could also destroy the grape plants and further reduce the production level, Therefore, these are the major threats which are needed to be dealt with by the wineries and manage proper production of wine for the people in Hawkes Bay, New Zealand (Famularo et al, 2010). The major attraction factors for tourism e.g. any special events or festivals, unique Attractions The region Hawkes Bay is famous for its very good climatic conditions, fresh quality taste food and also the wine offered here. The place also offers stunning natural scenic views and architecture which are quite luring for the travelers. The travelers mainly visit the place for its extremely high quality wine that are extracted from the grapes right from the orchards and vineyards. There are many vineyards where grapes are grown and are used for wine, raisins and also for other non-alcoholic grape juices. The people who have interest in viticulture and also wine lovers visit this place often and thus Hawks bay has been one of the largest wine tourism region. There are many wine festivals which have been held all throughout the year (Gmez Molina, 2012). The Cape Kidnappers is a major tourist attraction which is an half hour drive from HastingsandNapier. It is a peninsula which was named based on the incident of Captain Cooks voyage in 1769. The travelers could can get within this which is one of the largest and primarily accessible mainland gannet colony that is located at the top of Capes sheer and barren cliffs. The festivals and events are held so as to demonstrate the history of the Hastings District represented as various forms of carvings that represent tupuna, located in Civic Square in the centre of Hastings. These have been carved in wooden posts and the pou are presented in a artistic manner so as to mark certain events and association between the people in the previous days (Koch et al, 2013). The Art Deco trust is well known for its jazz age architecture after rising from the earthquake and fire incidents which occurred in Napier in 1931. In the present days, visitors could see the Napier's decorative and colorful buildi ngs which speak of the optimism and confidence during the early 20th century. There is Splash Planet which is one of the most beloved Hawkes Bay destination where many people all around the world have made lifetime memories. There are many water as well as park rides which are available for tourists to enjoy and thus it is one of the perfect destination for the entire family. It is spread over 6.5 hectares and is a fun for many people, due to which many people prefer visiting this place in Hawkes bay. People could also sense some great adventure in this place as because they can explore the largest mainland gannet colony in the whole world on Cape Kidnapers (Lpez-Guzmn et al, 2011). The adventure tour would also riding in a tractor for experiencing adventure through the tides and also watch a variety of birds. Tourists could also experience horse riding through the vineyards in Hawkes bay region. Taumatawhakatangihangakoauauotamateaturipukakapikimaungahoronukupokaiwhenuakitanatahu is the longest place name in the world and it is located in Porangahau, Central Hawke's Bay. It is a must visit for people and is regarded as one of the major tourist destinations. All these fun, enjoyment, wine festivals and various excellent locales have been the major factors of attracting tourists in Hawkes bay, New Zealand (Mitchell et al, 2012). The major stakeholders in this region There are many stakeholders in this region and they have various roles and responsibilities too. The producers and suppliers grow the grapes and use those for the production of good quality wine and deliver those all over the place. The wine makers on the other hand use the grapes by buying them from the suppliers and produce wine and then sell those to the cellar and also export to international markets. The tourists who visit the place are also important stakeholders as because they are the major sources of income for the wineries in Hawks bay, New Zealand. The Government of New Zealand is also responsible for maintaining the rate of inflation stable and make sure that the exports are kept competitive in the international market (Pikkemaat et al, 2009). Proper laws and taxes have been placed as well for the export and production of wine and other products. The exporting agents also play a crucial role as because they maintain connection between the international buyers and producer s of wine in that region. The environmental groups are stakeholders who make sure that the wineries carry out environmentally sustainable techniques for the growth and production of fine quality wine (Presenza et al, 2010). Clustering and Collaborative arrangement The wineries do have collaborative arrangement in place with other wineries and they even work in partnership sometimes for the purpose of generating more revenue in business and even raise the functionality of the wine region and draw in more people. Collaborative arrangement is essential for serving the local people as well as outside travelers and customers who often visit the vineyards and wineries for experiencing some good quality wine from the main sources. Relationship between wineries and clustering could also help in gaining knowledge for entering new markets and ensure international growth and expansion. Clustering has helped to determine the clusters and exchange knowledge, information and technology so as to ensure good quality wine production and also resolve the local issues. The regions where grapes are grown are also located high above sea level and thus the fertile land creates better opportunity to produce good quality wine in this area (Quadri-Felitti Fiore, 2012 ). The clustering and collaborative arrangement has also enhanced the effectiveness of tourism industry in this region and all over New Zealand. Aim of ensuring competitiveness and sustainability Based on the SWOT analysis, the region boosts of some good weather conditions which is one of its strengths, as a result of which many people have visited this place. There are numerous vineyards and wineries which extract good quality red and white wine from the grapes grown here. The region has also focused on some collaboration with other wineries so as to expand its international market scope and also become less vulnerable to the changes in international economy. The Government must also take necessary approaches so as to maintain a proper margin within the heavy competitive international market for wine and attract more customers towards the wine tourism industry (Scherrer et al, 2009). The place is located near to water bodies which has created enough opportunities for the wineries to monitor the amount of water available and also maintain proper irrigation facilities for creating a positive impact on the grape yields. The report presented the various aspects of wine tourism and how Hawkes Bay in New Zealand is a popular place for experiencing good quality wine close to its sources. The present state of the wine tourism industry has been illustrated here along with the SWOT analysis of the region. The major tourist attractions, wine festivals and other events have been considered as major attraction factors for the tourists here. The most important stakeholders and how the region could manage sustainability and ensure competitiveness have also been demonstrated here based on the SWOT analysis done previously (Sheridan et al, 2009). Recommendations A proper map should be presented so that the region is accessible for more people and also the different vineyards and wineries are displayed within the area. A marketing program must be created by the wineries so as to enhance awareness among people and draw in more people and make them enjoy some good stay, close to nature and experience fine quality wine. It is also recommended to increase the number of festivals and wine events held every year (Sigala et al, 2012). 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