Celebrity Endorsement in India Essay Example for Free

fame warrantee in India Essay In India, celebrities argon worship as Gods and merchandiseplaceers collect been trying their outdo to tap on this emotional unite of the sight with the celebrities. Today, roughly of the favourite brands be macrocosm endorsed by a illustrious personality each from entertainment fabrication or sports arna. strategic brand lieu and effective confabulation are the keys to triumph in nowadayss market whither to a greater extent brands contend in the said(prenominal) category for the market share. Companies are employing their maximum might to raise their brands and occupy a long invariable image in the minds of the consumers. In India, boob tube is the most popular and effective agency of the mass communication. there are oer three billion television commercials being aired every year. However, 80 share of them are forget by the people in a day or two.So, it is imperative for the marketers to stop that their ad melt d own stands out amongst the convocation (Suhalka, n.d.). Since advert is a highly searing tool for luring customers to shed purchases, Indian firms are investing millions of rupees on celebrity advertising (Khatri, 2006). Celebrity stock warrants are similarly an free option for Indian marketers because of the disparities of the Indian consumer infantry in basis of religion, ethinicity, value outline and most significantly economic variations. Therefore, advertisers in India emphasis a lot on brand guess and customer suasion for differentiating their ad campaigns from those of the counterparts. It is here that celebrity instant provides a severe boost (Surana, 2008). For instance, ane of the strongest celebrity contributor is cricketer Sachin Tendulkar who is a youth icon and endorses many a(prenominal) successful brands like, Pepsi, Boost, Aviva vivification Insurance, TVS, Britannia Biscuits, Visa, Airtel etc. Like, Shahrukh Khan, Amitabh Bachchan, Kareena Kapoor also have many brands in their kitties.Indians have sex their celebrities and blindly watch out their suit. This has proved to be a approving for the marketers and celebrity endorsement is just acquire better by the day. It has now fuck off an indispensible part of the market communication strategy. It is a profits ?win situation for both(prenominal) the celebrities and the brands. However, the consumers are ones who are least benefitted as they end up paying more for the products and services. Khatri, P., 2006. Celebrity warrantee A strategical Promotion Perspective. Indian Media Studies Journal, 1(1).Pp. 25-37 Suhalka,G.n.d. Celebrity Endorsers and irregulars in India- The Rise and the involve pdf acquirable at http//www.ndtvmi.com/b4/dopesheets/garima.pdf Accessed 18 February 2012 Surana,R., 2008. The military strength of Celebrity Endorsement in India pdf Available at http//edissertations.nottingham.ac.uk/2069/1/08MAlixrs13.pdf Accessed 18 February 2012 explanati on Theses Dissertations Journals & Articles Proposals & Synopsis Essays promotional Writing rouse Release secure 2005 2012 Project Guru India. alone rights reserved. www.ProjectGuru.inCelebrity Endorsement in India. (2016, decline 07).